Oct 9 2017
In a world where customers use a lot of devices to watch ads, to visit websites, to find and to shop on ecommerce. Failure to monitor data from multiple channels will result in risk and market failure. Recent surveys have found that more than half or more 60% of marketers respond to multichannel carpeting, with 60% offline and online attribution.
attribution is an analytics model of source market data. The reason for specifying a source is because it’s true that a simple analysis will help us understand the user experience. Attribution will inform the marketing mix. It’s great for brands with multiple digital and offline marketing channels, as well as cross-device buying campaigns and routes.
The survey found that over half of the marketers in the sample took both offline and online attribution. This market share increased to 60% from just 45% last year. At this point, both AdRoll and Econsultancy surveyors If you look at the total number of companies. It is concluded that about 81% of today’s companies are marketing attribution.
About 70% of the companies said the greatest benefit to attribution was to better manage their budgets, while 64% said they could understand how digital channels or digital channels worked together. % Of companies in North America today turn to attribution to all marketing activities. (Or most activities) accounted for 39% of the world market.
More interesting information from the 2017 State of Marketing Attribution report is that single click (or last-click or first-click behavior) is the one most analyzed by the attribution model.
The survey also points out that custom attribution or custom attribution models are low in the sample (only 25% of the sample), but nearly half or 48% of the marketers are satisfied with this. custom attribution is very effective, with 59% of marketers not analyzing attribution models saying that the major hurdle is lack of knowledge.