Menu
Cart

digital marketing training

about-us-01

Include technical tips to create an About Us page

, , , , , , , , , , 0

It’s easy for consumers to find ads. When consumers click on Link to the site, there are many points that should make it interesting to visit. One of them is the About Us page. A survey conducted by Siega Media found that 22.5% of those who studied the site’s Abouts Us had the opportunity to pay for a product or service more than people who did not click on it. If so, then creating a good About Us page, it should be quite useful as well.

One of the tips of creating a good About Us page is to make the first part of the site. Above the fold, consumers clicked on it is the most interesting information, because 80% of consumers spend more time with this part than the rest because it is the part where they do not have to use the mouse. Go to see it.

In addition, many brands choose to place video clips on the About Us page, which is a good idea because 70% of the Millennials prefer to watch video clips of the company during online shopping. The appeal of the video is pretty (according to the Nielsen Normal Group’s UX Studies study, consumers spend 10% more time on the page if they see it. Instead of reading the text.

However, do not use images from web stocks. Should be a picture of the company. The people who are watching may decide to buy the product, but many brands choose to put a good story about the brand in this section as well.

Finally, the buttons Learn More, Contact Us to remember to put down. The presence of these buttons on the About Us page may increase sales even in the first page of the web.

Tips for About us Page

Chatting on search engine

Chat on the search engine. New Challenges of Marketers?

, , , , , , , , , 0

Among the tools for digital marketers Unsurprisingly, chatbots are one of the more powerful tools. The challenge of using chatbots in the future may be a “place” for chatbots.

One interesting case is the Bing search engine Microsoft decided to put chat bot into their own search engine. (A small group test with restaurants in Seattle and nearby US areas during May)

The test pattern is When searching for restaurants in the area. In addition to displaying search results, the Bing screen also gives consumers the opportunity to ask questions about the bots of the restaurant, with questions that can be asked about the bots of the restaurant. It may be a simple question, such as having an outdoor dining table, etc. And as always, if the bots find unanswerable questions. It will be passed on to human workers as a reward.

However, putting a chat bot in the search engine that Microsoft made this may become another tool. The “experience” for consumers in the future is significant. For example When we find the product we want. We may place orders through the store’s chat. You do not have to go to the website – the store’s app is fine.

In addition, having a chat bot to answer the question in search engines will respond to newcomers to the impatient better. Because while the current search pattern. Consumers also need to search engine to get us to the site. It will load slowly or load quickly, it is not known. The experience on the page is how it is not known, so if this trial of Microsoft succeeds. It’s likely to see the new job of chatting on the search engine to create more experience for consumers.

cross-channel-marketing

60% of marketers today do offline and online attribution

, , , , , , , , , , 0

Marketers today

In a world where customers use a lot of devices to watch ads, to visit websites, to find and to shop on ecommerce. Failure to monitor data from multiple channels will result in risk and market failure. Recent surveys have found that more than half or more 60% of marketers respond to multichannel carpeting, with 60% offline and online attribution.

attribution is an analytics model of source market data. The reason for specifying a source is because it’s true that a simple analysis will help us understand the user experience. Attribution will inform the marketing mix. It’s great for brands with multiple digital and offline marketing channels, as well as cross-device buying campaigns and routes.

The survey found that over half of the marketers in the sample took both offline and online attribution. This market share increased to 60% from just 45% last year. At this point, both AdRoll and Econsultancy surveyors If you look at the total number of companies. It is concluded that about 81% of today’s companies are marketing attribution.

About 70% of the companies said the greatest benefit to attribution was to better manage their budgets, while 64% said they could understand how digital channels or digital channels worked together. % Of companies in North America today turn to attribution to all marketing activities. (Or most activities) accounted for 39% of the world market.

More interesting information from the 2017 State of Marketing Attribution report is that single click (or last-click or first-click behavior) is the one most analyzed by the attribution model.

The survey also points out that custom attribution or custom attribution models are low in the sample (only 25% of the sample), but nearly half or 48% of the marketers are satisfied with this. custom attribution is very effective, with 59% of marketers not analyzing attribution models saying that the major hurdle is lack of knowledge.

Blog_Post_Checklist_Infographic

7-step Guide to a Flawless Blog post

, , , , , , , , , 0

Many people say that “good article is an article that is not old,” but that the article that the brand or company posts on the blog (blog post) should have a superior composition. And the more “perfect” the article is, the more likely it is to brand itself.

The importance of blog post today, the corporate communications department must try to compile the article meticulously. The molding of the trimmed decor. Read the review dozens of times before you hit the “publish” button. Finally, ask where the entire blogging process should start. From Blog2Social.com, the author of this infographic recommends 7 steps that are quite comprehensive.

The main content of these 7 steps will make the brand confident that the content on the post is really interesting. Not content But the topic and the lead should be exciting to read more.

Technically, the brand should make sure this blog post is not mysteriously hidden. It should be easy to reach both the search engine and the customers, so the brand should not forget to add the keyword or keyword completely.

The blog post should have the power of both visual and video media, which will help the brand reach people who do not want to read it.

What is indispensable is the insertion of a link or a clear statement that the reader needs to do something (call to action). This issue must not be ambiguous and facilitate the reader.

If the blog post was impeccable. It’s time to boil blog posts to work.

17 skills in the new working world

17 essential skills in a new working world.

, , , , , , , , , 0

If you ask people in this age, many of the skills are needed to work today, and in the future. Some may say that what is needed is language. Some may answer that it is a matter of management. Or some people may say, you need to know the technology to go far. Here are more than 17 skills that people in this and next generation may need to prepare. What will be there? Follow it.

 

 

  • Editing  – Workers of the next generation should have the knowledge of using image editing software. This may be a widely used program like Photoshop or open source software that is available for free. The knowledge and the ability to use the editing program will make working in the next era easier.

  • Understanding the business  – Entering business management courses is a way to make people more knowledgeable in business conditions. And sometimes it can be useful for new generation who want to have their own business.

 

  • Skills to create interesting resume and interview skills – The above mentioned skills will be easily overlooked if you lack the skills to present yourself well enough from the resume and job interview. Especially the interview skills, which will have many articles to read what should be done. What should not be done should not be asked what should not be asked, so modern workers should pay attention to these information. To make a job interview is a time of great value to both parties.

  • Excel Skills – Do not forget to learn how to use Excel because using Excel helps you get things done more easily, especially for finance.

  • Leadership skills – this skill is another essential skill in the modern working world. It requires training in vision. Strategic Planning, Project Management, Communicating with other people in the team to make the business plan put in place can be successful. And can reign with colleagues.

  • Public Speaking Skills – Having said that, speaking skills are essential for everyone. Because effective communication is one of the things that make things work well. Anyone who wants to excel should practice regularly. Or should it be a training course as well.

  • Writing Skills – People with good writing skills can choose the right words. And the ability to create that power is more outstanding than the writings of others, so the writing skills are very necessary as well.

  • Database skills – Because in the next world of work, people need to work with “data” and if they can solve problems in the SQL world, they will become more valuable to the organization.

  • Marketing skills on social media – Even if they are not in PR or marketing, knowing how to market on social media can help us understand the work of others. have a necessary

  • Speaking of languages ​​other than mother tongue – it can be seen that giant companies like FaceBook try to learn Chinese Mandarin. It shows that knowing only one mother tongue is not enough for a business world.

  • Skills to understand the mind of others – is a useful skill in the management. Make work with others as well. They can also see the cultural differences in the working society.

  • Entrepreneurial Speaking Skills – The most important subjects in the world of work may be sales. Talking to investors and investing with us may be another skill that future workers need.

  • Write an application – Today there are ready-made tools for creating multiple applications. So if you have this skill, many people can dream up their own. This may be an application development into the App Store or Play Store.

  • Understand the differences of culture – For the next world, we may need to work together with foreigners. More cultural If you accept this difference. It will make working life happier.

  • Study Tableau 10 – Jack Ma says that the next world judged that information. People who work with data are becoming increasingly demanding in the business world. The people who study Tableau 10 are as well.

  • Statistical Expertise – This subject may be a mecca for many students. But for those who are growing in the data scicence line, it must be used for sure. So I should understand and love this subject very much.
Youtube's new approach

YouTube Makes more money with new approach

, , , , , , , , , 0

Youtube

YouTube Online Video Mogul guides guideline for latest content creators The new approach has been criticized for making it harder for video creators to monetize. Even if it is reiterated as an advertiser-friendly approach. advertiser-friendly

An analysis by Business Insider believes that more stringent guidelines will make it harder for some video creators to make money from posting videos on YouTube. Specifically, YouTube will crack down on violent content. Which provokes hatred Include family entertainment videos that are risky, offensive and inappropriate. These may cause the creator to emphasize rumbling or coloring. The prank has a frame that is not as independent as ever.

However, Google’s YouTube affiliation confirms that these terms stem from conversations with thousands of marketers. To make a conclusive understanding.

In addition to the initial measures, YouTube also launched a new Creator Academy course to educate video creators on making brand-friendly videos. This is a brand-friendly video that will make your video better suited for branded videos.

Even though there are curriculums for video creators to work on branding, YouTube is reducing the compensation that video creators get from the brand. This allows competitors such as Facebook and Twitch to pull the video footage from YouTube. Business Insider believes that this could lead to future video marketing changes.

Earlier, a study by research firm Captiv8 found that video creators on YouTube were facing reduced revenue. The CPM numbers continue to fall from February to April. This reduced revenue bias occurs in all types of videos, except for the safe type with already established brands such as beauty, fashion, family and food.

Marketing skills on Instagram

The American market, wants to explore more Instagram marketing skills.

, , , , , , , , , , , 0

Skills over education

Each age, the skills the employer needs from the employee, often changing according to society at that time. Recent surveys found that Marketers in need of marketing skills on social networks like Instagram have significantly increased.

This survey is from the Upwork website, a popular independent employment website in the United States. Upwork brings together a list of 20 skills. that employers post to . To summarize, it is the job of most marketing freelancers.

The number one job that most freelance job seekers find to be the job is to use the Asana (Asana work training) app as an app for tracking team work. Make teams around the world more easily plan their projects and work together.

Instagram marketing, Instagram marketing requires both competitive and influential people to reach new customers. It also has to link to old customers to get 2 rebounds is another skill that marketing market in other countries outside the United States are more demanding as well.

The third most preferred skill in the US market is A / B testing, or split testing and bucket testing. It is a measure of how well two pages or two apps work. More than

In addition to these three skills, there are also branding skills. Marketing on Marketo and more. This point Upwork can do latent advertising. By creating links, readers can click on the featured freelance peers on each side. Helping small branded brands have a better way to hire freelancers.

However, the upward trend in demand from Upwork is changing seasonally. At this point, Upwork’s senior vice president of marketing, Upwork, points out that branding and communication skills are often more demanding in the first quarter. Every year, many companies decide to employ freelance marketing to help them plan the annual event. The demand in the third quarter was not as active as the first quarter.

Other interesting skills from this top 20 marketing agency are project planning skills. And video skills The growth rate is clearly visible for several quarters.

instagram

Millennial Exceeds Instagram Revenue, Affects Direct Purchases

, , , , , , , , , 0

Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos.In more recent years, it’s become the most powerful social platform for online shopping.

New data from LendEDU shows that 52.9 percent of millennials say that Instagram has the most influence for them when making shopping decisions. The next closest platform is Facebook at roughly 32 percent. Twitter came stands at about 10 percent, and only five percent of millennials count Snapchat as the platform with the most purchasing sway.

As mobile ad spending continues to surpass that of television, marketers will gravitate to whatever works. If the poll correctly represents young consumers’ mindsets, Instagram advertising is the solution.

It’s probably not just advertising that’s doing the trick, however: Instagram has become the platform of choice for many social media heavyweights to partner with brands and showcase their wares.

There might also be a correlation to another LendEDU study that revealed Instagram was considered, by far, the most “narcissistic” social media platform (64 percent of millennials identified it as such). The next most narcissistic platform was Snapchat, at a mere 15 percent.

One can speculate that perhaps the mindset of the individual logging into Instagram—ready to share photos and videos of themselves looking and feeling their best—lends itself to being more open to suggestions on what to buy to improve their lives.

Source

Online Marketing search report

More than half of consumers search online before making a purchase.

, , , , , , , , , 0

Consumers search online before making a purchase. Recent surveys show that it is not. In addition to the number of online search buyers are increasing all types. Location Search Price comparison And looking for other stores information on the product, the price is also increasing. Among the problems or shortcomings that many people see search engines today are not perfect.

A recent survey by SearchDex research firm, the 2017 Google Game Survey, found that 58% of US consumers searched online before buying a bag, with more than one in four consumers looking for articles or videos. Consumers also use online search to find other retailers’ options for shopping (26%).

Some consumers search products for comparison (25%), while others search online for retail locations (19%).

Overall, about one-third of consumers in the United States say their online shopping often starts with an online search. This figure was higher than the proportion of respondents who said they started directly from the retailer’s website (20%), including those who said they started from retail store websites (18%) and brand websites (15%).

US respondents are not satisfied with the quality of online search results. In part because of SEO techniques and marketing budgets, the results do not match what consumers demand. SearchDex concluded that 39% of search engine users were not happy with the ad. Targeted ads are targeted, while 21% are tired of outdated search results.

18% said the search results did not appear in the first page results, while 17% were frustrated with search results loading time, and 12% had problems with the search results description. It is unclear whether 10% of the visitors can not find the link by keyword or keyword.

Over all, surveys have found that consumers are concerned about privacy, with 68% agreeing that their net surfing history will be sold later.

social media customer care

How to provide excellent customer service on social media

, , , , , , , , , , 0

Of all the social media benefits and uses for organizations, none compares to customer service opportunities.

It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today.

Customer service is a “feast or famine” function. If done well, the benefits can be enormous—even viral. When handled poorly, these instances are almost guaranteed to go viral (in a way no brand manager wants). That’s when a social media miss becomes a PR nightmare.

New research reinforces how important customer service is on social platforms, and how far some brands still have to go to achieve greatness. Consider the following:

  • Eighty percent of companies believe they deliver superior customer service, but only 8 percent of customers agree.
  • Thirty-three percent of social media users prefer using social media over calling a customer service line.
  • If a consumer receives strong customer service, 48 percent will tell friends about that experience.

Customer-service missteps can be avoided, and best practices boosted. Headway Capital provides an infographic that details 10 steps to giving excellent social media customer care:

customer-service

Load More

Back To Top