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Include technical tips to create an About Us page

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It’s easy for consumers to find ads. When consumers click on Link to the site, there are many points that should make it interesting to visit. One of them is the About Us page. A survey conducted by Siega Media found that 22.5% of those who studied the site’s Abouts Us had the opportunity to pay for a product or service more than people who did not click on it. If so, then creating a good About Us page, it should be quite useful as well.

One of the tips of creating a good About Us page is to make the first part of the site. Above the fold, consumers clicked on it is the most interesting information, because 80% of consumers spend more time with this part than the rest because it is the part where they do not have to use the mouse. Go to see it.

In addition, many brands choose to place video clips on the About Us page, which is a good idea because 70% of the Millennials prefer to watch video clips of the company during online shopping. The appeal of the video is pretty (according to the Nielsen Normal Group’s UX Studies study, consumers spend 10% more time on the page if they see it. Instead of reading the text.

However, do not use images from web stocks. Should be a picture of the company. The people who are watching may decide to buy the product, but many brands choose to put a good story about the brand in this section as well.

Finally, the buttons Learn More, Contact Us to remember to put down. The presence of these buttons on the About Us page may increase sales even in the first page of the web.

Tips for About us Page

Marketing skills on Instagram

The American market, wants to explore more Instagram marketing skills.

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Skills over education

Each age, the skills the employer needs from the employee, often changing according to society at that time. Recent surveys found that Marketers in need of marketing skills on social networks like Instagram have significantly increased.

This survey is from the Upwork website, a popular independent employment website in the United States. Upwork brings together a list of 20 skills. that employers post to . To summarize, it is the job of most marketing freelancers.

The number one job that most freelance job seekers find to be the job is to use the Asana (Asana work training) app as an app for tracking team work. Make teams around the world more easily plan their projects and work together.

Instagram marketing, Instagram marketing requires both competitive and influential people to reach new customers. It also has to link to old customers to get 2 rebounds is another skill that marketing market in other countries outside the United States are more demanding as well.

The third most preferred skill in the US market is A / B testing, or split testing and bucket testing. It is a measure of how well two pages or two apps work. More than

In addition to these three skills, there are also branding skills. Marketing on Marketo and more. This point Upwork can do latent advertising. By creating links, readers can click on the featured freelance peers on each side. Helping small branded brands have a better way to hire freelancers.

However, the upward trend in demand from Upwork is changing seasonally. At this point, Upwork’s senior vice president of marketing, Upwork, points out that branding and communication skills are often more demanding in the first quarter. Every year, many companies decide to employ freelance marketing to help them plan the annual event. The demand in the third quarter was not as active as the first quarter.

Other interesting skills from this top 20 marketing agency are project planning skills. And video skills The growth rate is clearly visible for several quarters.

instagram

Millennial Exceeds Instagram Revenue, Affects Direct Purchases

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Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos.In more recent years, it’s become the most powerful social platform for online shopping.

New data from LendEDU shows that 52.9 percent of millennials say that Instagram has the most influence for them when making shopping decisions. The next closest platform is Facebook at roughly 32 percent. Twitter came stands at about 10 percent, and only five percent of millennials count Snapchat as the platform with the most purchasing sway.

As mobile ad spending continues to surpass that of television, marketers will gravitate to whatever works. If the poll correctly represents young consumers’ mindsets, Instagram advertising is the solution.

It’s probably not just advertising that’s doing the trick, however: Instagram has become the platform of choice for many social media heavyweights to partner with brands and showcase their wares.

There might also be a correlation to another LendEDU study that revealed Instagram was considered, by far, the most “narcissistic” social media platform (64 percent of millennials identified it as such). The next most narcissistic platform was Snapchat, at a mere 15 percent.

One can speculate that perhaps the mindset of the individual logging into Instagram—ready to share photos and videos of themselves looking and feeling their best—lends itself to being more open to suggestions on what to buy to improve their lives.

Source

Online Marketing search report

More than half of consumers search online before making a purchase.

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Consumers search online before making a purchase. Recent surveys show that it is not. In addition to the number of online search buyers are increasing all types. Location Search Price comparison And looking for other stores information on the product, the price is also increasing. Among the problems or shortcomings that many people see search engines today are not perfect.

A recent survey by SearchDex research firm, the 2017 Google Game Survey, found that 58% of US consumers searched online before buying a bag, with more than one in four consumers looking for articles or videos. Consumers also use online search to find other retailers’ options for shopping (26%).

Some consumers search products for comparison (25%), while others search online for retail locations (19%).

Overall, about one-third of consumers in the United States say their online shopping often starts with an online search. This figure was higher than the proportion of respondents who said they started directly from the retailer’s website (20%), including those who said they started from retail store websites (18%) and brand websites (15%).

US respondents are not satisfied with the quality of online search results. In part because of SEO techniques and marketing budgets, the results do not match what consumers demand. SearchDex concluded that 39% of search engine users were not happy with the ad. Targeted ads are targeted, while 21% are tired of outdated search results.

18% said the search results did not appear in the first page results, while 17% were frustrated with search results loading time, and 12% had problems with the search results description. It is unclear whether 10% of the visitors can not find the link by keyword or keyword.

Over all, surveys have found that consumers are concerned about privacy, with 68% agreeing that their net surfing history will be sold later.

social media customer care

How to provide excellent customer service on social media

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Of all the social media benefits and uses for organizations, none compares to customer service opportunities.

It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today.

Customer service is a “feast or famine” function. If done well, the benefits can be enormous—even viral. When handled poorly, these instances are almost guaranteed to go viral (in a way no brand manager wants). That’s when a social media miss becomes a PR nightmare.

New research reinforces how important customer service is on social platforms, and how far some brands still have to go to achieve greatness. Consider the following:

  • Eighty percent of companies believe they deliver superior customer service, but only 8 percent of customers agree.
  • Thirty-three percent of social media users prefer using social media over calling a customer service line.
  • If a consumer receives strong customer service, 48 percent will tell friends about that experience.

Customer-service missteps can be avoided, and best practices boosted. Headway Capital provides an infographic that details 10 steps to giving excellent social media customer care:

customer-service

Ecommerce logistics

6 factors to choose “logistics providers” in the e-Commerce era

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The growth of ecommerce business has resulted in increased demand for the delivery services. Entrepreneurs need to adapt in such a competitive environment. And make a difference to increase customer base. The most commonly used operators. “Logistics Management”  is an important strategy to make a difference and increase the value of customer service.

What to do when an entrepreneur decides to choose a logistics provider that meets their customers in the e-commerce era. Here are some tips for choosing a good logistics service provider.

  1. Choose a company with international standards.

Some operators who have just started shipping, but may not have any prior experience with the service. Selecting a reputable and well-respected logistics service provider.  This will help ensure that operators can deliver the goods with efficient logistics management from source to destination.

  1. Choose from those who can deliver fast on time. And the product is in perfect condition.

Fast and on-time delivery is a basic requirement that a good logistics provider should already have. Another feature that entrepreneurs should look for is: The logistics service provider is attentive and meticulous at every step of the process. Loading and unloading To deliver the right products to customers in the “perfect” environment, not torn or damaged.

  1. Must have a nationwide delivery network.

A comprehensive network of logistics service providers is another thing that operators should consider. Online trading is growing and expanding everywhere, not only in the metropolitan area. Facilitating the delivery of goods to various areas. It is in Bangkok. In remote areas in the province is another advantage for entrepreneurs.

  1. There are  “variations” of services available.

Good logistics service providers should offer “variants” of diverse services to their operators and customers, such as direct deliveries to the establishment. The service will not have to waste time with the delivery of SMS service, alert customers before delivery. For customers to know the delivery time. And the payment service (COD) for customers who are not convenient online payment. Entrepreneurs can offer a variety of “forms” of logistics services that better address the needs of diverse clients.

  1. Have a tracking system And check the delivery status is accurate and up-to-date.

The logistics service provider has a tracking system. And accurate and up-to-date delivery status enables customers to easily check their own stock status. Whether it is through a website or mobile application. No need to interfere with the business operation of the operator.

  1. Customer Service ( the Customer with Service) is easily accessible and convenient.

Operators should select a logistics service provider with a quality customer service department who can provide accurate information to customers. It also has an easy-to-access communication system in case customers encounter problems during the shipping process. The staff is available to answer questions and provide advice on how to solve the problem quickly.

In this era of high competition. If you have a good partner, you win half the battle.

5 skills you should master before applying for a social media job

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So, what exactly does a social media manager do?

Source: 5 skills you should master before applying for a social media job

EVE Online Could Become a Television Show

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There’s been rumblings of an EVE Online television show for a couple of years now, but at the recent EVE Fanfest 2016, Hilmar Veigar Pétursson, CCP Games’ CEO confirmed that they’re actively working on an adaptation.

Source: EVE Online Could Become a Television Show

Game Of Thrones season 6 premiere live stream online: Leaked episode description reveals Jon Snow’s fate

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Will Melisandre revive Jon Snow in episode 1 titled, Red Woman.

Source: Game Of Thrones season 6 premiere live stream online: Leaked episode description reveals Jon Snow’s fate

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